RE-DESIGN USER INTERFACE PADA STARTUP KAMI ADA UNTUK MENINGKATKAN USER EXPERIENCE DENGAN METODE USER CENTERED DESIGN RE-DESIGN USER INTERFACE PADA STARTUP KAMI ADA UNTUK MENINGKATKAN USER EXPERIENCE DENGAN METODE USER CENTERED DESIGN

Abstract

KAMI ADA is a digital platform startup that connects the public with service providers such as well drilling, toilet suction, and iron welding through the website kamiada.com. Currently, KAMI ADA has 56 users, but feedback indicates concerns about the website's poor appearance. Measurements using the System Usability Scale (SUS) on 20 users resulted in a score of 42.875, with a grade of F, a rating of "poor" and an acceptance level of "not acceptable." This score indicates that the majority of users experienced difficulties, indicating a very poor user experience and the need for design improvements. To address this issue, KAMI ADA will redesign the system on the website using the User-Centered Design (UCD) method. The UCD approach was chosen because it places the user as the main focus in every design stage, with the hope of creating a system that is functional, satisfying, efficient, and enjoyable for users. Through this redesign, KAMI ADA aims to increase the value of services, strengthen relationships with users, and encourage sustainable business growth.